Product

Designing approvals people actually answer

An approval request is a tiny interface. Most are bad. Five rules we learned from 40,000 approvals.

Maya Lind

Product designer

6 min read

Designing approvals people actually answer cover

The fastest approvals share a pattern: the decision, the evidence and the consequence, in one message.

Put the decision first

“Refund $49.00 to Jamie Alvarez?” beats “Workflow refund-flow is waiting for input.”

Attach the evidence

Include the two or three facts the approver would otherwise look up: the charges, the policy, the agent’s confidence.

Make the timeout visible

An expiry time turns a request from something to do later into something to do now. Median response dropped from 41 minutes to 4 when we added it.

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